สารพัดวิธี Online Marketing

แน่นอนครับ คงจะไม่มีใครสามารถปฏิเสธได้ว่าปัจจุบัน Internet เข้ามามีบทบาทกับพวกเราอย่างมากกก ในชีวิตประจำวันของเราทุกคน

เราอยากจะเช็ครอบหนัง เราเข้าไปดูรอบหนังผ่าน Application บน Smartphone

เราอยากจะหาร้านกินข้าว เราเข้าไปดูรีวิวใน Wongnai

เราอยากจะหาข้อมูล เราเข้าไป search ใน Google

ทุกๆ อย่างล้วนทำผ่าน Internet ทั้งหมดเลยใช่มั้ยล่ะ?

เพราะฉะนั้น ถ้าเรามองในมุมของบริษัทแล้ว สื่อออนไลน์จะเป็นช่องทางการสื่อสารที่ใกล้ชิดกับผู้บริโภคมากที่สุด เพราะฉะนั้นแล้วการทำการตลาดก็จะไม่ได้จบที่ออฟไลน์เพียงอย่างเดียว (ถ้า brand ไหนยังทำแต่ offline อย่างเดียว brand image เชยตายเลยย) อย่างที่เห็นในปัจจุบันหลายๆ brand ก็ขยับมาทำ Online Marketing กันหมดแล้ว

เอาละ ทีนี้เรามาดูกันดีกว่า ว่าถ้าเราจะทำ Online Marketing เราควรจะทำอะไรบ้าง

1) Website & Landing Page
ถ้าเราเปรียบโลก Digital เป็นห้างสรรพสินค้าใหญ่ๆ เว็บไซต์ก็คือหน้าร้านของเรานั้นเองครับ หากเรามัวแต่เอาสินค้าของเราไปฝากขายกับที่อื่น แล้วลูกค้าจะเชื่อมั่นใน brand ของคุณได้ยังไงล่ะ แต่เมื่อเรามีหน้าร้านเมื่อไหร่ แน่นอนครับ brand ของคุณก็จะเพิ่มความน่าเชื่อถือขึ้นมาทันที และที่สำคัญคือมันเป็นการเพิ่มความเชื่อมั่นให้กับลูกค้าว่าเราไม่ได้ขายแบบ Hit and Run หรือฟันแล้วทิ้งนั้นล่ะครับ

2)  SEO (Search Engine Optimisation)
เมื่อเรามีหน้าร้านแล้ว เราก็อยากให้ลูกค้าของเรารู้ใช่มั้ยล่ะครับ ว่าถ้าเค้าอยากซื้อสินค้าชิ้นนี้ เค้าสามารถหาได้ซื้อได้จากร้านเรา เพราะฉะนั้นแล้ว เราจึงต้องทำให้เค้ารู้ว่า “เห้ย เราเปิดร้านนี้ มีสินค้านี้อยู่” เราก็อาจจะไปบอกประชาสัมพันธ์ ว่าเราเปิดร้านนี้ ขายสินค้านี้ ซึ่งมันก็เหมือนการทำ SEO นั้นล่ะครับ การทำ SEO ก็เหมือนกับการที่เราไปบอก google ว่า “เห้ย เราเปิดร้านนี้ มีสินค้านี้อยู่” จากนั้นเมื่อลูกค้่ามาถาม google google ก็จะแนะนำร้านเราให้กับลูกค้า แต่ google อาจเป็นประชาสัมพันธ์ที่เรื่องมากนิดหน่อย เพราะ google จะแนะนำเฉพาะร้านค้าที่ดัง, มีความน่าเชื่อถือ, คนเข้าเยอะ ฯลฯ เราเลยต้องพยายามทำให้หน้าร้านเราถูกใจ google google จะได้แนะนำร้านเราอันดับแรกๆ

3)  Social Media
อันนี้เป็นสิ่งที่เราคุ้นเคยกันดี ข้อดีของ Social Media ก็คือ มันเป็นช่องทางที่เราสามารถติดต่อผู้บริโภคได้โดยตรง เราสามารถส่ง ข่าวสาร, promotion และกิจกรรม ต่างๆ ผ่าน Social Media ถึงผู้บริโภคอย่างง่ายดาย และถ้าเราต้องการจะโฆษณาเพื่อให้เพิ่มฐานผู้บริโภค ก็สามารถทำได้เช่นกัน ส่วนใหญ่เราจะใช้ Social Media เพื่อสร้างความสัมพันธ์ระหว่างลูกค้า และสร้างการสื่อสารแบบ 2 ทางที่ช่วยตอบสนองหรือคลายปัญหาของลูกค้าได้

4) E-mail Marketing
จะเห็นหลายๆ บริษัท อย่างเช่น Airasia หรือ Agoda ที่ใช้วิธีนี้ในการส่ง promotion  พิเศษไปให้กับผู้บริโภคที่เคยใช้บริการ วิธีนี้เป็นวิธีที่ทำให้ลูกค้าเก่าของเรา กลับมาซื้อสินค้าเราใหม่อีกรอบ วิธีนี้เป็นวิธีที่ง่าย แถมยังสร้าง brand loyalty อีกด้วย

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